To determine the total cost of a spell, start with the mana cost or alternative cost you're paying, add any cost increases, then apply any cost reductions (such as that of Gust of Wind)
A new duel, a new trade, or simply a new collectible to countdown
For starters, this is great with Evoke, since you get the creatures abilities up front, then again on your next turn
Recent cards like Bounty Board and Shay Cormac have only enhanced this strategy, which wants to spread bounty counters around and kill opposing creatures
The Pokemon players I know (myself included) tend to go pretty crazy for a foil stamped card
Your ideal turn 2 is tutoring something to ninjutsu out on 4 or playing Satoru Umezawa with something like Chrome Mox to go with your second land